![]() It’s the best platform for sharing your videos with a diverse crowd and building a large and loyal base of followers. With over two billion monthly users, YouTube is home to all kinds of content creators, including gamers, vloggers, marketers, musicians, comedians, life coaches, technology enthusiasts, and many more. And if done correctly, the results can be incredible.When it comes to publishing your video content online, YouTube is the go-to platform. If you follow these steps then setting up your YouTube channel should be a fairly straightforward task. Check out Siege Media’s YouTube channel for an example of this done well. You can fill in any gaps with unique thumbnails, simply presenting the video title in an eye-catching manner. If your channel consists of videos that mainly follow a similar structure, then you could create a custom thumbnail for each of your different series. This can be fairly easy to implement, but it massively depends on your upload pattern. One really effective way to add a more professional feel to your YouTube channel, whilst reinforcing your branding at the same time, is to use custom thumbnails. ![]() At Flaunt Digital, we felt that a custom channel trailer may not be entirely relevant, so we’re currently just using our showreel from last year. Some channels put together a video specifically for their channel trailer, whereas others will simply use their most suitable video as a channel trailer. In brief, your ‘Channel Trailer’ acts as an introduction to your channel for any non-subscribers. You can see these different views by navigating to ‘ Customise Channel’ and then selecting either ‘ For returning subscribers’ or ‘ For new visitors’. Subscribers and non-subscribers see your channel differently when clicking on to your ‘ Home’ tab. You need this in order to like, share and comment on any YouTube content so most people will already have one of these anyway. Before setting up your YouTube channel you’ll need to create a Google account. No matter how you plan to use the video platform, this step-by-step guide should come in pretty handy when setting up your YouTube channel… Basic YouTube Channel Set-Upġ. A large majority of Fortune 500 companies also use YouTube as a content marketing channel to help enhance their online reach. It’s so popular that literally thousands of YouTube creators earn enough to make a living out of posting videos to the platform anything from tutorials on their favourite hobby to daily vlogs following their lives. On average, YouTube attracts over one billion video views every single day – and that’s just on mobile devices. It’s currently the world’s second most-visited site after Google, according to the Alexa index. ![]() YouTube in particular has been the leading platform in terms of video content for years now. Research from marketing giant Hubspot suggests that 81% of businesses use video as a marketing tool, with this figure rising fast. One of, if not the, most popular content formats right now is video. Once considered as nothing more than the header copy within your advertising campaign, the content marketing industry is predicted to be worth an incredible $412 billion by 2021. Over the last decade, the popularity of content marketing has been rapidly gaining traction.
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